“I love my new recliner! Your staff was awesome to deal with all the way through, from helping select it to delivery.” - Keith B.
Ringing in the New Year
Making New Year’s resolutions is not only a great personal tradition, but a smart approach for small businesses looking to thrive in a competitive market. By setting clear goals, being adaptable and striving for continuous improvement, small businesses can plan for prolonged success.
We thought it would be fun to share some of our goals for 2024 here at Homestead.
Community Engagement:
As a small business in a small, but growing town, Homestead Furniture is always looking for ways to make a positive difference in our neighbourhood. So, our first resolution is more of a re-commitment to the people in our local community, in both welcoming new residents and cherishing long-time Port Perry-ans.
We will continue to participate in local charitable initiatives such as fundraisers and sponsorship of events. From our ongoing support to local causes like Oak Ridges Hospice, Big Brothers/Big Sisters, to seemingly little things like donating large cardboard boxes to the Legion for their toy drive, Homestead will continue to strive to be an active and helpful member of the Port Perry community.
We will continue to foster our relationships with other local businesses and endeavour to offer some fun cross-promotions in 2024.
Supe Up our Socials:
With over 4.2 billion active social media users now, building a solid online presence for a small business is crucial. While we currently are posting some fun and interesting content on Facebook and Instagram, our resolution this year will be to be more consistent and strive to be more engaging with our posts. Including some video content, in store specials, and even links to community events are all things we would love to include on our sites. Truly making it more social!
Sustainability:
*Defined as the ability to maintain or support a process continuously over time.
Our “Green Resolution” for 2024 is to recognize the importance of sustainability in our business and the products we offer here at Homestead. Did you know that our number one carpet supplier, Mohawk, manufactures their Everstrand broadloom using recycled plastic bottles? During this process they save 3 billion (yes, Billion with a B) plastic bottles every single year from going to the landfill which also minimizes their use of fossil fuels.
Serta mattresses are also going green with their new iComfort Eco lineup. Using recycled materials like steel for their coils, plastic bottles for their Cool Temp covers, and even plant based materials in their memory foam, Serta is giving us the opportunity for us all to reduce our carbon “sleep print”.
La-Z-Boy and Palliser both have designed and developed leather alternatives for their upholstery items. They are cleanable and durable making them a great green choice for any sofa or chair.
Whether your resolutions are big or small, taking that step towards any positive change is a great thing. As a small business our hope for the upcoming year is to remain an affirmative part of our vibrant community, represent Eco friendly products and bring some enjoyment to Social Media. We wish you all a happy and hopeful 2024!